Ever wondered if your website is doing everything it can to help your business grow? You’re not alone! Many businesses unknowingly miss out on potential leads and sales because their website just isn’t cutting it. Today, let’s do a quick, straightforward website health check to pinpoint exactly where your site might be holding your business back—and how to fix it.

1. Is Your Website Speedy Enough?

First things first: speed matters—a lot. Studies show visitors won’t wait more than a few seconds for a website to load. Slow websites frustrate users and push them toward your competitors.

Quick fix: Use tools like Google's PageSpeed Insights to test your site speed and get easy suggestions to speed things up.

2. Can Visitors Find What They Need Quickly?

If visitors can’t easily navigate your site, you’re losing them. Make sure your menus are clear, your contact info is easy to find, and the content is logically organized.

Quick fix: Get feedback from a few fresh eyes—ask friends or customers to try finding key information on your website. Additionally, use WordPress plugin Ave Analytics which identifies this for you with zero work your end.

3. Does Your Website Look Good on Mobile?

Over half of all website traffic now comes from mobile devices. If your website isn’t mobile-friendly, you’re basically turning away half your potential customers.

Quick fix: Run a quick mobile-friendly test using Google's Mobile-Friendly Test tool.

4. Is Your Website Secure and Trustworthy?

Security is huge. If your website doesn’t have a secure HTTPS connection (the little lock symbol next to your URL), visitors may feel uneasy about giving you their personal information or making purchases.

Quick fix: Switch your website to HTTPS with a simple SSL certificate. Most hosting providers offer them for free.

5. Is Your Content Clear and Engaging?

Your website isn’t just about looking pretty—it should also clearly communicate your value. If visitors can’t quickly understand what you offer or why it matters, they'll leave.

Quick fix: Make your headlines clear, concise, and engaging. Clearly state how your product or service solves your customer's problem.

6. Are You Making it Easy to Take Action?

Every page on your website should have a clear call-to-action (CTA). Whether it's contacting you, buying a product, or signing up for your newsletter, visitors should always know the next step.

Quick fix: Add strong, visible CTAs throughout your website to guide visitors smoothly toward conversion.

Quick Recap Checklist:

Site loads in under 3 seconds
Clear, user-friendly navigation
Mobile-friendly design
Secure with HTTPS
Engaging, clear content
Strong, visible calls-to-action

Wrapping Up

Doing this quick website health check could be the difference between losing customers and growing your business. The good news? Most issues have straightforward fixes that can drastically improve your website’s performance—and ultimately your business growth.

Ready to dive deeper? Get in contact!

Stuart

Is Your Website Holding Back Your Business Growth? A Quick Health Check