The biggest AI mistake SMEs make: starting with the tool
The question that sends AI projects off course A lot of AI conversations start in the wrong place. Someone in the business has seen a demo, tried ChatGPT,…
Read articleThe question that sends AI projects off course A lot of AI conversations start in the wrong place. Someone in the business has seen a demo, tried ChatGPT,…
Read articleA lot of small businesses are already using AI, whether they have an AI strategy or not. Someone asks ChatGPT to tidy an email. Someone else pastes a…
Read articleRetainer clients rarely disappear overnight. More often, the warning signs arrive quietly: fewer replies, shorter emails, slower approvals, payments drifting a few days later than usual, or a…
Read articleSome profit leaks are obvious. A project overruns, a client pushes back on scope, or a fee is discounted too heavily. Other leaks are quieter. One common example…
Read articleFor estate agents, market appraisals are often won or lost on preparation. A vendor wants confidence that the suggested price is not just a guess. The agent needs…
Read articleAs AI agents become normal in business, someone now needs to watch what they cost. Here's what tokens are, how they're priced, and how to keep control of AI spend.
Read articleMost CRMs start with a sensible promise: keep customer information in one place, make follow-up easier, and stop opportunities slipping through the cracks. In practice, many small businesses…
Read articleMost businesses do not need to start their AI journey by choosing a tool. They need to start by looking at the work. That may sound less exciting…
Read articleMost business owners do not need a grand AI strategy on day one. They need to find the useful work that is already happening inside the business: the…
Read articleYes. Can you create a reliable CRM with one prompt over a weekend? Probably not. I keep seeing social media posts from people claiming they have used AI…
Read article