How to measure whether AI is actually working
AI should earn its place in your business. That sounds obvious, but it is easy to forget when a new tool looks impressive. A chatbot that writes quickly,…
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Blog
What Happens When Your Best Person Is Off Sick?
Every growing consultancy or agency has a few processes that “only Sarah knows”. It might be how a particular client report is compiled, which checks happen before an…
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Weekly Update: AI Travel Testing (14-18 Sept)
This week: putting an AI travel assistant through real tests, growing a local news site's business coverage, and smoothing out automation glitches.
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Most Recruiters Never Check Whether Their Job Ads Actually Work
Recruitment agencies often know which job boards feel busy. Fewer know which ads actually led to useful applications, interviews and placements. A role goes live across several boards…
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Stop Losing Billable Hours to Enquiries You Were Always Going to Turn Down
Not every new enquiry is a good enquiry. For solicitors, accountants and other professional firms, the intake problem is familiar. A message arrives through the website or into…
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Your Client Feedback Is Already Telling You What’s Wrong
Most professional firms ask for client feedback. Far fewer make proper use of it. A consultancy, agency or advisory firm might send a satisfaction survey after each project,…
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What AI can do before you start work in the morning
Most business owners do not need AI to be dramatic. They need it to remove some of the friction from the working day. Not the sort of friction…
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AI Maintenance Triage for Lettings Agencies: Standardise Urgency Without Removing Human Judgement
Lettings and property management agencies deal with a constant stream of maintenance requests. A tenant reports a boiler fault. Another sends a photo of damp. Someone else calls…
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Weekly Update: Sports Section & AI Automation
This week: building an automated sports section for a local news site, tidying up my own site, and what business owners really want from local news.
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AI for Solicitors: Draft Court Bundles and Deadline Tracking Without Losing Control
For many smaller litigation and family law practices, court bundle preparation is one of those jobs that is both highly important and deeply unrewarding. Before a hearing, someone…
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