Website Platforms

There are many options for creating an online store or informational website, but they are not all the same. It is great that there are many options for e-commerce or CMS platforms, ensuring you select the best match for your products from the start will save you a lot of headaches later down the line

E-commerce

Pricing Model

Correctly pricing your product can be one of the hardest things to decide on when launching your product. Being the creator of your product you just might be a little too close to see the true value. Using powerful techniques to research and position your products you can identify the correct pricing model.

E-commerce Platforms

Shopify

Pros

• Easy to use
• Available customer support
• Multiple payment processors
• Support different categories of business
• A good selection of themes
• Plenty of Apps and Plugins
• Good SEO and marketing options
• Hosting & Security provided
• Easy to customise
• Built with growth in mind
• Shopify Markets to help growth

Cons

• No CMS, therefore difficult for content marketing
• Pricing, it's not the cheapest option
• Limited customisation
• No email option
• Not easy to leave if you want to
• Additional multi-language costs
• Duplicate content challenges

Salesforce

Pros

• A large list of features available - inc management features
• Easy to scale as your business increases

Cons

• Technical knowledge is required in many areas including SEO
• Pricing - need I say more?
• Duplicate content issues a possibility

CMS Platforms

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Brochure Websites

These are informational websites showcasing your business and allowing the visitor to learn more about your company and get in touch.

WIX

Pros

• No coding skills required
• Large theme/template library
• Wix app market to help marketing
• Lots of support
• Drag and Drop editor
• Free unlimited version available
• Automatic site backup is available

Cons

• Data import facility, but, no export making it harder to leave
• Once the site is live you can not switch templates
• No a great multilingual option
• Analytics available, at a cost

Advertising

One of the most frustrating things I come across, and one of the main reasons for me to start consulting, is the amount of money small businesses waste on advertising. When launching a new product your advertising budget might not be as big as you would like, so getting the best ROI can make all the difference in how your launch sells. There are a considerable amount of advertising options available, some are more complicated than others.

That is why having an independent soundboard to bounce ideas off can make the jobs much easier.