How to Spot a Good Web Design Quote vs. a Bad One: A Quick Guide for Small Businesses

Hey there! Ready to give your website a glow-up but drowning in a sea of web design quotes? Some look like they’re written in alien code, while others seem too good to be true (spoiler: they probably are). Don’t sweat it—I’m here to help you separate the gold from the garbage. Let’s dive in!

1. The Basics: What Should a Web Design Quote Even Include?

First things first, a good quote isn’t just a number slapped on a piece of paper. It’s a roadmap that tells you what you’re paying for, how long it’ll take, and what you’ll get. A solid web design quote should include:

• Scope of Work: What’s included? A homepage, contact form, or a full-blown e-commerce setup?
• Timeline: When will your shiny new site be live? A vague “soon” won’t cut it.
• Deliverables: Will they handle hosting, domain setup, or SEO basics?
• Pricing Breakdown: No mystery fees, just clear costs for design, development, and extras.
• Revisions: How many rounds of “can you make the logo bigger?” are included?

A bad quote? It’s usually vague, missing details, or looks like it was copy-pasted from a shady template. If it feels like they’re hiding something, they probably are.

Remember, I'm here as a indepentant website consultant if you have any questions or just want to run something pass me.

2. Red Flags: When a Quote Screams “Run Away!”

Not all quotes are created equal, and some are straight-up dealbreakers. Here are some red flags to watch for:

• Super Cheap Prices: A £50 website might sound like a steal, but you’ll likely end up with a clunky, outdated site that scares customers away. Quality costs money, folks!
• No Customisation Details: If the quote doesn’t mention tailoring the site to your brand or audience, you’re probably getting a cookie-cutter template.
• Vague Timelines: “We’ll get to it when we get to it” is not a timeline. You need specific milestones.
• Hidden Costs: A quote that says “starting at £500” without explaining what’s included is a trap. Next thing you know, you’re paying extra for every button.
• No Maintenance Plan: A good designer will talk about post-launch support. If they don’t, you might be left with a broken site and no help.

Pro tip: Trust your gut. If the quote feels sketchy or the designer dodges your questions, bail.

3. Green Flags: Signs of a Quote You Can Trust

Now, let’s talk about the good stuff. A great web design quote makes you feel confident and excited. Here’s what to look for:

• Transparency: Every cost is explained, from design to development to optional add-ons.
• Customised Approach: The quote reflects your business needs, like integrating your Etsy shop or showcasing your bakery’s drool-worthy cupcakes.
• Clear Communication: The designer explains things in plain English, not tech jargon. Bonus points if they ask about your goals!
• Portfolio Proof: A good quote often comes with a link to their work. Check their past projects to see if their style vibes with your vision.
• Support Plan: They outline how they’ll help after launch, like fixing bugs or updating plugins.

A great quote feels like a partnership, not a transaction. You’ll know it when you see it.

4. Questions to Ask Before Signing

Found a quote that looks promising? Don’t sign just yet! Ask these questions to seal the deal:

• What’s the process for revisions? (You don’t want to be charged £200 to change a font.)
• Who owns the website files once it’s done? (Spoiler: It should be you.)
• Will the site be mobile-friendly and SEO-optimised?
• What happens if the project goes over budget or timeline?
• Can you provide references from past clients?

A good designer will answer these with confidence. A bad one? They’ll squirm or ghost you.

5. Final Tip: Compare, Don’t Settle

Don’t jump at the first quote you get, even if it’s amazing. Collect at least three quotes to compare pricing, services, and vibes. A higher price doesn’t always mean better quality, but the cheapest option is rarely the best. Look for value—someone who gets your vision, communicates clearly, and offers a fair deal.

And hey, if you’re still unsure, sleep on it. A good designer won’t pressure you into signing on the spot.

Wrap-Up: You’ve Got This!

Choosing the right web design quote doesn’t have to feel like decoding a secret message. Look for transparency, customisation, and a designer who feels like a partner, not a used-car salesperson. Dodge those red flags, chase the green ones, and ask the right questions. With this guide, you’re ready to find a quote that’ll get your small business a website that shines.

Got questions or need help reviewing a quote? Drop us a message, and let’s chat! Your dream website is closer than you think.

Stuart